Al Gorithms is watching you..

“The light and color is from the transparent OLED but normally you could see through transparent OLED even when it’s turned on because light goes out on both sides of the screen and the screen stays transparent. This is where the LCD comes in. since LCD is transparent when no electricity flows through it and is opaque or sometimes even reflective when electricity does it is used so that it blocks the light from the back of the screen and reflects the light from the TOLED that is going to the back of the screen back towards the viewer.”

Microsoft meetings are a way to diffuse and evade responsibility for decisions. Yes – let’s spend weeks on weeks “reviewing with stakeholders.” It’s so much safer that taking swift decisions ourselves. The company places no trust on the individual to make the right decision on their own.

So what happens in those meetings? Are they brainstorming earth-shattering new ideas? Are they inventing new products? Why are they getting paid to join so many of them? How can Microsoft afford to have so many of its employees fluffing about?

Because they can. Microsoft sits on stockpiles of cash, with about $60 billion earning interest in the bank. With that mystery out of the way, let’s take a look at some of those meetings: Strategy reviews, deep dives, virtual coffee breaks, quarterly off-sites, monthly get-togethers, director summits, leadership meetings, etc.

Yikes, who is going to organise all that? Fear not. Every team has their very own “business manager.” And since business managers are too senior to be bogged down with logistics, enter the legions of “support managers” and “administrative assistants” reporting to business managers.

Corporationed to death.. Sad tale of a once stoked employee, surrounded and smothered by pointless time sucks.

Americans are continuing to pay billions each year for brick-and-mortar bank and financial service accounts and debit and credit card merchant and transaction fees. These transaction fees hurt merchants, consumers, and the American economy.

For example, CNBC this week reported that credit card charges to gas stations drive the price of a gallon up to 10 cents more and that last year convenience stores alone paid $11.1 billion in credit card fees.

Much like the cost of making a penny has made it archaic, the financial industry’s penchant to soak consumers and merchants on plastic charges is getting too impractical and way too costly for Americans to shell out of their decreasing paychecks.

The twenty-first century can be fun…. If we just go there…

It may be a bit difficult convincing Mr. McDuck..

The fact that General Motors has previously worked with Twitter on ad campaigns is just the tip of the iceberg as are expectations Chrysler will launch a strategic campaign around the upcoming Olympics that will integrate guerilla marketing with high-profile television commercials. Ultimately, said a Chrysler spokesperson, “it is about a mix” of big and small media.

The renaissance has begun..

Hard to capture the fantastic detail and the fantasy all at the same time. Fun project.. Inspirational getting to look at all this fine art during the editing.

the connected class of consumers as Generation-C. It’s not just about Gen-Y. It’s about all consumers who live the digital lifestyle, who are not only connected but incredibly discerning. Connected consumers don’t just expect online, on-demand streaming optimized for each device. They expect to engage in each screen differently and in a dynamic way. This is where you come in.

The experience requires definition. The experience requires architecture. And, the supporting experiential infrastructure must be adaptive. Accomplishing this is part programming, part mobile and social media, and part engagement, both episodically and continually.

Today, we’re seeing experimentation across the screens with strategies that invite audience participation. Some live shows now run social media tickers during programs. Other live events feature Tweets and also live statistics based on social media analytics. Some programs are integrating community participation into content. Others are using social media to tell supporting stories between seasons or airing special webisodes to keep interest and anticipation high between on air programs. Apps are also emerging to open new windows between programs and mobile audiences.

The media as a conversation.

Learning from the past

In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns.

However, a key moment for TV came in the 1950 with dramatic improvements in measurement—like ratings and quantitative market research. Once major brands could see who they were reaching and what impact their campaigns were having, they fully embraced the medium, creating a multi-billion dollar industry…and TV’s golden age began.

Making better decisions with actionable brand metrics

Unlike the early days of TV, digital advertising is already incredibly measurable. The only problem is a very old and well-known one: the standardized metrics today are largely clicks, user interaction rates and conversions.

But as brand advertisers - such as movie studios or consumer goods companies - know, it’s a challenge to measure changes in brand favorability of a movie or whether an online campaign is driving more consumers to the store. And it’s even harder to take quick action on any such insights.

That’s why today, at the Ad Age Digital Conference I’ll be introducing the Brand Activate Initiative, an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers. With this initIative we’re partnering with the industry and supporting the IAB’s Making Measurement Make Sense (3MS) coalition. We believe that the industry’s significant investment in brand measurement efforts can substantially grow the online advertising pie, for all.

Is a particular ad in your campaign especially useful at improving brand recall in Illinois? You should be able to immediately increase your coverage throughout the Midwest. Is one ad slightly less effective at driving purchase intent and in-store sales? Tweak the creative, straight away.

The first Brand Activate solutions

We’re working to build truly useful brand metrics into the tools that advertisers already use to manage their campaigns, so they’ll be actionable within seconds, not months.

Here’s a video describing the Brand Activate Initiative:

The first two Brand Activate solutions are rolling out today:

Active View: Advertisers have long looked for insight into whether consumers saw an ad on page 145 of a magazine, or switched the channel during a TV commercial break. It’s similar online, so we’re rolling out a technology, which will be submitted for Media Rating Council (MRC) accreditation, that can count “viewed” impressions (as defined by the IAB’s proposed standard, this is a display ad that is at least 50% viewable on the screen for at least one second).

Called Active View, this will first be available in coming weeks within Google Display Network Reserve. We’ll also be making this metric a universal currency, ultimately offering it within DoubleClick for Advertisers, as well as to our publisher partners. Active View data will be immediately actionable—advertisers will be able to pay only for for viewed impressions. Going forward, we’re working on viewed impression standards with the IAB, and our agency and publisher partners.

Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement. For example, when a fashion brand wants their TV campaign to reach 2 million women with two ads each, they use GRP to measure that. We’re introducing a new version of this for the web: Active GRP. Active GRP has two key features:

• Built-in: Active GRP is built right into the ad serving tools that our publishers and marketers already use every day. Active GRP will enable real-time decision making, allowing advertisers to make adjustments to their campaigns at the speed of the web. We’ve kicked off a pilot program for DoubleClick for Advertisers clients as a first step, and will roll it out to other products, with brands able to specify a range of audience GRP segments.
• Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions. This approach overcomes problems of potential panel skewing and reliance on a single data source. This approach also has the advantage of never using personally identifiable information, not sharing user data with third parties, and enabling users, through Google’s Ads Preferences Manager, to opt-out. We will be submitting our methodology for MRC accreditation.

More to come

We look forward to bringing other measurement initiatives into our suite for brand marketers, including a brand impact survey pilot with Vizu, our brand lift measurement product (Campaign Insights) and various cross-media measurement research projects globally.

This is just the beginning of the Brand Activate Initiative, with much more to come for brands and publishers. We think that with brand new metrics comes a new brand moment - one that will encourage brands to invest in the web, help publishers show the value of their digital content, and stimulate digital media’s own golden age.

Posted by Neal Mohan, Vice President, Display Advertising

Television/Neilson metrics.. Scary. Am I the only one who questions how, and who Neilson uses because the most popular shows are so horrible?

Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit.

Pinterest is one of the fastest-growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that it had “catastrophically small numbers” in its first year after launch and that if he had listened to popular startup advice he probably would have quit.

James Dyson failed in 5,126 prototypes before perfecting his revolutionary vacuum cleaner. Groupon was put on life support and nearly shut down at one point in its meteoric rise.

When looking at the most successful people and organizations, we often imagine geniuses with a smooth journey straight to the promised land. But when you really examine nearly every success story, they are filled with crushing defeats, near-death experiences, and countless setbacks.

We often celebrate companies and individuals once they’ve achieved undeniable success, but shun their disruptive thinking before reaching such a pinnacle. Before Oprah was Oprah, before Jobs was Jobs, they were labeled as misguided dreamers rather than future captains of industry.

In your life, you’ve probably had a setback or two. When you stumble, it’s tempting the throw in the towel and accept defeat. There’s always an attractive excuse waiting eagerly, hoping you’ll take the easy way out. But the most successful people forge ahead. They realize that mistakes are simply data, providing new information to adjust your approach going forward.

The ubiquitous WD-40 lubricant got its name because the first 39 experiments failed. WD-40 literally stands for “Water Displacement—40th Attempt.” If they gave up early on like most of us do, we’d sure have a lot more squeaky hinges in the world. 

You have a mission to accomplish and an enormous impact to make. You will inevitably endure some “failures” along your journey, but you must realize that persistence and determination have always been primary ingredients in accomplishment. 

Don’t cave to your mistakes, embrace them. In fact, mistakes are simply to the portals of discovery. There’s an old saying that “every bull’s-eye is the result of a hundred misses.” So the next time you feel the sting of failure, just realize you’re likely one shot closer to hitting your target.

And who knows? Maybe after a few dozen failures and months or years of hard work, you might just be that next “overnight” success.

For more insight on creativity and innovation, visit joshlinkner.com.

Keep after it…

Paranoiacs overstepping in the corporate world have legally neutralized themselves. The cycle of dumb.

“My ability to select the best candidates for our positions has been irreparably compromised by looking into their private lives. I’ve been “tainted” by knowledge of their sexual orientation, illnesses, religion, political affiliations, and other factors that expose us to anti-discrimination legislation. We can’t even claim that the employee improperly disclosed these matters to us, as we are the ones initiating the investigation of their private doings

Worse, I cannot manage these people once they’re hired. I would be diffident about censuring them or passing them over for advancement for fear of incurring a lawsuit that would be a distraction to our business and damaging to our reputation as fair employers.”